Ok, here it is from the guys that got into this business because they saw fortune 500 companies handle their lead counts and loan officer performance by using Excel reports. 

 

If you have been buying internet leads, telemarketed leads, or advertising with print and you think you will survive the market downturn without a solid plan, I hope you saved a small fortune the last 5 years.  I have watched many mortgage companies close their doors as they feel they simply can’t close loans with the current market condition.

 

I have news for you folks that are scared.  I talk to probably 50+ brokers weekly and the ones that I work with are confident.  They are confident because they have a good plan, good people working for them, and they know they aren’t wasting money.  I saw so much waste these past 5 years in the business, it made me wonder when this industry would come to its senses.  How can you spend money on marketing and have no clue if it’s really working?  How can you hire and fire loan officers not knowing how many phone calls they make daily?  How many calls, e-mails, notes, and trigger e-mails they send to each lead?  How can you continue to buy leads if you don’t know the CPFL for each loan officer you supply leads to?  How can you know if leads are better than direct mail campaigns? 

 

Guess what, if you don’t know the answer to any of this it may be too late for you. But If you still have some money in the till, I urge you to get with it and get into the habit of finding the answers to these questions daily.  If you can’t tell me what your (Cost Per Funded Loan CPFL) is per loan agent, you don’t have your finger on the pulse of your business.  

 

We created this software because I used to run a marketing company.  It used to amaze me that the company I helped run wouldn’t invest in simple tools to show each customer what their real results were from the marketing we were providing.  My company said to leave it up to the customer to figure it out.  Well, 5 years later I still don’t know many companies that consistently figure it out. 

 

There is hope because I see it.  With good loan officers, specialty programs like FHA, marketing metrics, call metrics, and solid marketing sources you can have the confidence I see in my customers.  It doesn’t take much to get this confidence.  Usually, it takes about a week to evaluate what you currently have in place and what we can do to help.  We will show you step by step how we can navigate through turbulent times with the confidence needed to recruit the best talent.  There is always opportunity in down markets.  Many investors are now entering the market as they see opportunity with the lack of competition.  There are 160 major lenders that have closed their doors and many home owners still needing to refinance or purchase.  Bank of America and Wells Fargo can’t be the only solution.  I encourage you to think twice though if you think you can enter this market without a strong confidence in your ability and with even stronger tools to help you close more business.